Throughline Lab
A side project studio run by Kristina Olsen of fwd design co. This is the space for prototyping ideas, experimenting with tools, and shipping small apps — the building-things arm of a systems-minded design practice.
A postpartum support platform featuring an AI companion, ElleMemory, designed to help new mothers feel less alone in the early weeks.
Maternal healthMobile-responsive websites for vacation rental properties. A productized service for hosts who want to replace PDF guides with something guests actually use.
Productized service ↗A social app for lists. Not notes, not threads — just lists. Things you're into, things you've watched, things you'll never do. No algorithm, no comments, no pressure. Browse free or go unlimited for $3/month.
Social / consumer ↗Something is always in the sketchbook. Throughline Lab is where hypotheses get tested before they become products.
TBDThroughline Lab is the build arm of fwd design co — a design consultancy rooted in information architecture and operations design. The products here come from real problems, built deliberately and shipped without the noise.
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